LREXPO logo 2

The 3rd Annual Liberation Route Europe Travel Exhibition (LREXPO 2019) is a unique opportunity to showcase and discover the many European destinations sharing the heritage and experiences of the Second World War. This edition commemorating the 75th anniversary of the end of WWII presents an ideal opportunity to meet WWII sites, museums and destinations tourism representatives, together with the travel & tourism stakeholders to explore unique travel offers and partnerships, and to reach out diverse and international audiences during the jubilee years and beyond.

“So let us encourage old and young Europeans to travel the Liberation Route, to listen to the stories of our forebears on both sides, and to vow that together in Europe we will never again turn a blind eye if Europe’s values are threatened and our fellow men and women are dehumanized. Ladies and gentlemen, this is an important project. I wish you good luck.”

— Speech of European Commission First Vice-President Frans Timmermans at the annual event of Liberation Route Europe 2018 EXPO and Conference.

Traveling the Liberation Route Europe gives the visitor a chance to discover and experience the route that the Allied Forces took during the final phase of the Second World War. Our aim as is to combine the Liberation Route with innovative and sustainable tourism products and special offers as an inclusive umbrella organization for all WWII destinations across Europe. Hence, creating the conditions, tools & environment for collaboration between our international members and travel trade partners to make this essential part of European history more visible and accessible to visitors from all over the world.

Here is a tentative version of the programme: 

08:00am to 09:15am    

09:30 am to 10:30am   

10.30am to 10:45am   

10:45am to 12:30pm

12:30pm to 13:30pm   

13:30pm to 14:00pm   

14:00pm to 15:30pm   

15:30pm to 16:30pm     

16:30pm to 17:00pm    

                                                     

Exhibitors and LRE Members stand installation in the exhibition area. Stands set up by exhibitors can start on the afternoon of February 5.

Speed networking session: Buyers seated at designated stands, allowing LRE members and exhibitors to meet Buyers, tour operators and Travel Service Providers.

LREXPO 2019 officially open to Buyers, Visitors, Exhibitors and Press (Welcome announcement)

Appointments session 1: Exhibitors and attendees will have the opportunity to hold meetings of 10 minutes each. Upon registration, attendees will be able to schedule appointments, and contact visitors and exhibitors directly. Appointments can be scheduled before or during the LREXPO 2019.

Lunch break

Featured Liberation Route Europe destination(s) presentation (TBD)

Appointments session 2: Second session of face-to-face meetings of 10 minutes. Upon registration, attendees will be able to schedule appointments, and contact visitors and exhibitors directly. Appointments can be scheduled before or during the LREXPO 2019.        

 Presentation: Europe Remembers 1944-1945

Appointment Session 3

Closing address and thank you.

 

If you are an exhibitor, tour operator, guide, or visitor to the LRExpo, registration will be open soon.

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LREXPO 2019 offers a unique venue to showcase your destination and travel products and services during a full day of meetings with key travel buyers, dedicated to the European WWII destination and the 75th anniversary since 1944-1945. Engage in positive business relationships, and position your WWII destination, sites of interest or related travel experiences within the tourism industry, to reach new and diverse audiences. LREXPO 2019 provides you with an exceptional networking opportunity to conduct business with key decision makers in the travel industry.

We offer the following exhibition options:

  • 9m² Ground Floor space with Digital Screen Stand (1.550,00 euros)

  • 9m² First Floor space with Digital Screen Stand (950,00 euros)

  • Table Top on the ground floor (550,00 euros)

Ready to order? Please fill out the form below and we will contact you with further details:

  • Please select an exhibition space from the options below.
  • 0,00 €
    (excluding VAT)
  • When we receive your complete information, a contract and an invoice will be sent to you. By submitting this application, you agree to abide by all governing regulations set forth in the invitation to exhibit. The signatory of this contract must have the authority to bind the undersigned company with regard to this contract.

Since the first edition of the LREXPO, many travel professionals attend the show year after year as a result of the valuable networking opportunities and connections they make. The concentrated interest in the WWII topic around the 75th Anniversary jubilee years made the event the only one in the travel industry gathering exhibitors and representatives from more than 10 European countries under the same roof. Whether your goal is to new suppliers exhibiting at the show, build and strengthen your network or learn new trends and experiences from WWII travel & battlefield experts, the LREXPO can help you achieve your goals. We welcome you to our LREXPO 2019 to help you reach a targeted audience; reinforce the visibility and raise the awareness and interest about your WWII travel services and tours, or to meet potential partners that can lead to business alliances.

 

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LREXPO 2019 offers sponsorship packages for Exhibitors & Visitors to increase the visibility level and engagement with the Liberation Route Europe and the 75th Anniversary of the end of WWII. The LREXPO 2019 Sponsorship opportunities can be combined with an exhibition stand at the show in one package:

Gold Package (3.200,00 €)

  • Digital timed advertising in 12 Screens 6 x 2 minutes message (Logo & message in Digital timed loop in the main screen & side screens of the Claridge)*
  • 3 Bag inserts (limited to a double sided flyer)
  • 1 Page of color advertisement in a final printed program
  • 150 Words description in final printed program
  • Opportunity to place a roll up at the entrance area, near registrations
  • Corporate banner ad & link on LREXPO website
  • Discount of 50% on a TABLE TOP Exhibition space at the Claridge
  • 2 Exhibitor passes & 2 meeting agendas through the Pitch and Match event meetings scheduling tool.
  • Select one of the following options (first come first served basis):
    • Sponsor of the final printed program (Inside front and inside back cover)
    • Sponsorship recognition in the Match Making tool for appointment scheduling, Pitch & Match

Silver Package (2.200,00 €)

  • Participant listing in event webpage 3 weeks prior and 3 weeks post event (name, job title, company, country)
  • 2 Bag inserts (limited to a double sided flyer)
  • 1/2 Page color advertisement in final printed rogram
  • 100 words description in final printed program
  • Corporate banner ad & link on LREXPO website
  • Opportunity to place a roll up at the entrance area, near registrations
  • Co-sponsor coffee & tea break
  • Digital timed advertising in 12 Screens 4 x 2 minutes message (Logo & message in Digital timed loop in the main screen & side screens of the Claridge)*
  • Discount of 50% on a TABLE TOP Exhibition space at the Claridge
  • 2 Exhibitor passes & 2 meeting agendas through the Pitch and Match event meetings scheduling tool.

Bronze Package (1.200,00 €)

  • Participant listing in event webpage 3 weeks prior and 3 weeks post event (name, job title, company, country)
  • Opportunity to place a roll up at the entrance area, near check-in area
  • 1 Bag insert (limited to a double sided flyer)
  • ½ a page color advertisement in final printed program
  • 50 words description in final printed program
  • Corporate banner & link on LREXPO website
  • Digital timed advertising in 12 Screens of a 2 minutes message during the lunch break
  • Discount of 30% on a TABLE TOP Exhibition space at the Claridge
  • +1 Exhibitor pass

INDIVIDUAL SPONSORSHIP ITEMS a la carte:

WI-FI Limited to one sponsor Value: EUR 650.00
Gain great visibility by becoming the unique Wi-Fi sponsor. The person wishing to access the Wi-Fi connection will have to go directly to your stand to request the access code and for each new connection, we will redirect the welcome page to your website.
NOTEPADS & PENS Limited to one sponsor Value: EUR 650
Increase your company’s visibility by being the exclusive company prominently featured on all A5 notepads & pens, that way you will benefit from a great exposure from all participants. (designed items with logos provided by sponsor)
BAG INSERT Value: EUR 550
Place your ad, promotional item (double sided flyer) in the LREXPO 2019 bags. Each participant is handed a bag at registration when they check-in or pick up their badge. Bag inserts must be created and produced by sponsoring company and needs to be validated by Liberation Route Europe 3 weeks or more prior to the event. Quantity to be produced 300. 
FLOOR STICKER (limited space) Value: EUR 350
Directional-style 1m² floor stickers positioned in close proximity to your stand to not only enhance the visibility of your stand but also remind the participants of your presence and extend an invitation to visit your booth (Maximum 2 stickers per sponsor). 
DIGITAL MESSAGE SCREENING on all screens during the LREXPO 2019 at the Claridge in Brussels: chose your option from below. Select from the available sponsorship options for a digital message and your logo to be displayed during the show. This unique service can help your visibility, serve as a tweet wall or show videos or campaign ads about your destination or service. The starry sky brings an elegant and discreet lighting component to the show room. Content must be submitted 3 weeks before the LREXPO to the Claridge audiovisual technicians. Please submit your documents, videos, and music on a USB 3 weeks prior to the LREXPO 2019.

Ready to order? Please fill out the form below and we will contact you with further details:

  • Select the level of Sponsorship package you would like to purchase. If you want to leave this field blank, select "none."
  • Choose any of the following items to complement your Sponsorship package.
  • I you would like to include an Exhibition space, please select one from the options below. If you want to leave this field blank, select "none."
  • 0,00 €
    (excluding VAT)
  • When we receive your complete information, a contract and an invoice will be sent to you. By submitting this application, you agree to abide by all governing regulations set forth in the invitation to exhibit. The signatory of this contract must have the authority to bind the undersigned company with regard to this contract.

The LRExpo will be held at the Claridge, in Brussels, Belgium.

Address: Chaussée de Louvain 24, 1210 Brussels.

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Any questions relating to the LRExpo?
Please feel free to contact us:

  • This field is for validation purposes and should be left unchanged.

EXHIBITOR RULES & REGULATIONS

By applying for exhibit space, exhibitors agree to abide by the following regulations:

PROMOTION AND REPRESENTATION

Demonstrations and presentations by exhibitors may not interfere with normal traffic flow nor infringe on other exhibits. Demonstrations will not be permitted outside of the exhibitor’s assigned space. Any demonstrations must be preapproved by Liberation Route Europe. Canvassing or distribution of advertising material by an exhibitor will not be permitted outside of the exhibitor’s booth space. Canvassing or marketing of any products or services in any part of the exhibit hall or meeting rooms by anyone representing a non-exhibiting firm is strictly prohibited.

FOOD & BEVERAGE OFFERINGS

Liberation Route Europe must be notified of an exhibitor’s intent to distribute food or beverage items in the exhibition hall. All such items must be approved by Liberation Route Europe and ordered directly from the selected caterer operating at The Claridge. Exhibitors are not permitted to bring in outside food or beverages.

PROHIBITION OF TRANSFER

Subletting of exhibit space is not permitted. Sharing of exhibit space is not permitted unless it is within divisions of the same company. Any space sharing must be pre-approved by Liberation Route Europe.

ASSIGNMENT OF EXHIBITION SPACE

The Claridge will be hosting the LREXPO 2019. Booth allocation is on first come first served basis.

RELOCATION

Should it be necessary to revise the layout of the Exhibition for any purpose Liberation Route Europe reserves the right to transfer any exhibitor to an alternative stand location within the Exhibition. Liberation Route Europe reserves the right to reject any exhibit application submitted; to reject, prohibit, restrict or otherwise require modification of any exhibit for any reason; and to evict or bar any exhibitor whose conduct or materials are objectionable to Liberation Route Europe for any reason.

 

VENUE & DECORATIONS

Exhibitors will not affix, nail or otherwise attach anything to the walls, doors, floors or columns of the exhibit hall except where a nail strip is provided or by the permission of Liberation Route Europe and the LREXPO venue, The Claridge. All illuminated displays and other equipment requiring electrical current must conform to local electrical codes. More information on the specific requirements for electrical equipment will be included in the exhibitor information kit.

PAYMENT

All payments must be made in € (EUR). Credit card payments and direct wire transfers in in € (EUR) are accepted. Payment is due in full to reserve exhibition space. The invoice shall be paid within 30 days after issue date of the invoice and no later than 30 days before the start of the LREXPO 2019.

CANCELLATION POLICY

Written notification must be sent to Liberation Route Europe if an exhibitor, sponsor or advertiser wishes to cancel or change their exhibition space, sponsorship package, add-ons or advertising, after assignment has been made. Please note that when you cancel your sponsorship and/or exhibition space, all of the benefits included in the package are forfeited. Cancellations made 30 days or less prior to the start of the event are not refundable.

EXHIBITORS LIABILITIES

The Exhibitor hereby accepts liability for all acts or omissions by itself, it’s servants, contractors, agents, and visitors and undertakes to indemnify Liberation Route Europe and keep them indemnified against all liability in respect thereof and against all actions, claims, demands, costs and expenses whatsoever which may be made against Liberation Route Europe including any legal costs and expenses and any compensation costs and disbursements paid by Liberation Route Europe on the advice of Counsel to compromise or settle any such claims. Notwithstanding the indemnity hereby given, the Exhibitor undertakes to arrange appropriate third party public liability insurance and employer’s liability.

INSURANCE LIABILITY

Neither Liberation Route Europe nor the venue, The Claridge, shall be responsible for the safety or security of any exhibitor property of the Exhibitor, or any other person, for the loss or damage of, or destruction, by theft or fire, or any other cause whatsoever, or for any loss or damage whatsoever sustained by the Exhibitor by reasons of any defect in the building caused by fire, storm, tempest, lightening, national emergency, war, labor dispute, strikes or lock-outs, civil disturbances, explosion, inevitable accident, force majeure, or any other cause not within the control of Liberation Route Europe for any loss or damage occasioned if by reason of the happenings or any such event, the opening of the Exhibition is prevented or postponed or delayed or abandoned, or the building becomes wholly or partially unavailable for the holding of the Exhibition. The Exhibitor agrees and undertakes to ensure in their full replacement value the contents of his stand and all associated ancillary equipment and materials.